Using AI responsibly to help our people innovate faster, work smarter and deliver better health in more hands every day.
Why AI matters at Reckitt
At Reckitt, we don't see AI as a separate strategy.
We remain focused on delivering better health in more hands every day, growing our Powerbrands and serving consumers and customers more effectively. AI is one of the tools that's helping us move faster and work more effectively towards those goals.
Across our business, AI is helping our people solve problems faster, uncover new insights and spend more time on high-value work.
How we're using AI
- Accelerating innovation
AI is helping our teams understand consumer needs faster, generate stronger ideas and bring innovation to market more effectively.
Our Insights Generator tool has delivered up to 70% time savings while producing innovation concepts that perform up to two times better quality. - Supporting scientific research
Our scientists are combining digital science, predictive technologies and AI to accelerate innovation across our Powerbrands.
These capabilities are deployed across our brands and in more than 20 countries, helping scientists spend less time on routine activities and more time focused on what they love, advancing the science behind our products. - Simplifying work across our business
With AI we can automate routine tasks, streamline workflows and improve access to information.
Our colleagues have access to Rai, Reckitt's AI assistant, providing a single conversational entry point into our digital workplace and helping people focus on more strategic, creative and value-adding work.
Human in the lead. Always.
We believe the most effective use of AI comes when technology and human expertise work together.
AI can analyse information, identify patterns and accelerate routine tasks. Our people provide the judgement, context, creativity and accountability needed to turn those insights into action.
Responsible AI
We are committed to using AI responsibly, securely and in line with our values.
As our use of AI grows, we remain focused on strong governance, human oversight, transparency and accountability. Responsible innovation is not separate from how we work, it is fundamental to how we build trust with consumers, customers, colleagues and stakeholders.
Building AI skills for the future
We're investing in AI and data literacy across Reckitt, helping colleagues develop the skills and confidence to use AI effectively and responsibly.
As technology evolves, we will continue to equip our people with the capabilities they need to learn, grow and thrive, while recognising that experience, collaboration, mentorship and leadership remain irreplaceable.
Looking ahead
We see AI as more than a productivity tool.
Used responsibly, it can help us innovate faster, respond more effectively to changing consumer needs as we deliver better health in more hands every day.