As the world’s social, health and environmental needs intensify, our ambitions and the role we play have stepped up too. As part of our aspiration to engage 2 billion people through our programmes, partnerships and campaigns, in 2021, Air Wick partnered with WWF to help bring the purpose of ‘Connecting People to Nature’ to life. This partnership has gone from strength to strength and is now stepping onto the global stage!
Age of Change Series
From today a new landmark film series, produced by BBC StoryWorks Commercial Productions, will showcase the incredible stories of businesses and brands that are leading radical and innovative new efforts to secure a nature-positive future for our planet. For our part in the series, we focused on the project we are supporting in Mexico where, together with WWF, we are working to preserve and protect the migration path of the monarch butterfly.
Air Wick’s partnership with WWF has been recognised as a best-in-class example of how a brand can take on the task of solving an environmental challenge.
Discover how Reckitt’s people and brands are making a difference every day. From breakthrough innovations to community impact, explore the stories that drive our mission.
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