RB today announces that it has acquired Queen V, a feminine sexual wellness brand established in the US, focused on vaginal health. Founded in 2018 in California, Queen V takes a unique and inclusive approach to making vaginal health more accessible and empowering.
The acquisition of the Queen V brand is demonstrative of RB’s commitment to innovative, purpose-driven brands that consumers love and is in line with the strategy to play in new spaces and places. Queen V will be part of RB’s Health Global Business Unit, alongside leading sexual wellbeing brands, KY and Durex.
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About Queen V
Queen V is a female powered, gen z & millennial-focused vaginal hygiene and wellness brand that is changing the face of the category. Founded by the daughter of a gynaecologist, by woman for women brand, Queen V is dedicated to giving consumers the royal treatment by cultivating a community to speak openly about vaginal wellness. The company introduced a line of pH-balanced, better-for-you products that are easy-to-use, and accessible to women everywhere.