Dettol partners with UK retailer Asda

Dettol provides antibacterial hand sanitiser at Asda stores throughout the UK

Brands

23 Oct 20203 minute read

Download the press release here

Dettol partners with UK retailer Asda to help reassure shoppers nationwide with in-store hand sanitiser stations

23th October 2020: RB is pleased to announce its partnership with major UK retailer, Asda, to provide free access to Dettol antibacterial hand sanitiser in stations placed on entry into store across high footfall stores nationwide for all shoppers for at least the next 12 months.

With sanitiser stations located at the front of the store, this partnership is helping Asda shoppers to sanitise their hands in an easily accessible way when out and about in store – and will act as a prompt to all such shoppers, that something as simple as sanitising your hands regularly, can help reduce the spread of bacteria and viruses.

It’s never been more important to ensure we are sanitising hands at regular touchpoints throughout the day. Good hygiene is crucial to ensure we are taking care of ourselves and others.

Susan Egstrand

Regional General Manager Northern Europe; UK & Ireland, Reckitt

Susan Egstrand continues, “We have seen how the nation has come together to make these critical changes to our everyday behaviours so, by giving shoppers the additional opportunity to sanitise their hands with Dettol as they enter and exit Asda stores, we can provide another means of support on this journey and together, help prevent the spread of bacteria and viruses and help protect those around us, and our loved ones.”

From the 161,000 care packages Dettol donated to NHS frontline workers earlier this year to help support good hygiene practices of the 18 million people shopping in Asda stores each week¹, Dettol is proud to partner with a major retailer to provide sanitisation solutions to all shoppers.

Ensuring Asda customers and colleagues can regularly sanitise their hands is an important matter to us. Since the COVID-19 outbreak, we have all had to adapt to the many changes made throughout the country and our initiatives are regularly reviewed in line with the Government guidance to ensure Asda stores are as hygienically clean as possible for both our colleagues and our customers.

Sally Garwell

Senior Director Household & Pet at Asda

All the details on how Asda is ensuring their customers are shopping safely can be found here: https://www.asda.com/shopping-safely-with-asda.

Sally Garwell continues, “The partnership with Dettol will enable us to ensure that all those who step foot in our stores know we are supporting them and doing our best to promote good hand hygiene practices.”

NB Wearing a face covering in store is mandatory. Exemption applies. Please follow latest official guidelines: gov.uk/coronavirus

*720 Dettol sanitisation stations will be available in 694 Asda supermarket and superstores in the UK.

For further information please contact:
Alexandra.Everitt@hkstrategies.com
For more information on the full range of Dettol products available to buy in Asda, please check in store or visit: https://groceries.asda.com/search/dettol
For more information on the Dettol brand, our products and information on SARS-COV-2 virus please visit: https://www.dettol.co.uk/keep-protecting/.

Notes to editors:
720 hand sanitiser stations will be filled and branded with Dettol hand sanitiser across 694 Asda supermarkets and superstores in the UK from 23rd October, 2020 for at least 12 months.

¹https://corporate.asda.com/our-story/company-facts