Delivering on our strategic ambitions

We exist to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. This means operating in a responsible and sustainable way while innovating products that improve lives while reducing environmental impacts.

Bottling machine from RB factory in Hull
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Sustainable business

Improving health and hygiene through our products, behaviour and strategy

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Reducing the impacts of our products and operations

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People and communities

Protecting, engaging and developing our people

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Working together to address sustainability issues

Case studies

In 2022, we’ll begin working with WWF-Pakistan and government organisations, such as the Pakistan Council of Research in Water Resources, to replenish and conserve water resources in Karachi within Sindh province, an area where we operate. Our funding will help WWF implement its nature-based solutions, including installing household rainwater harvesting systems, the restoration of wetlands, and the filtration and reuse of wastewater.

Not only will this help preserve the quality and quantity of water in this area, it will also provide new sources of safe drinking water to the community. The work aims to replenish around 14,000m3 of water a year, while also demonstrating good water stewardship practice. This is part of our global partnership with WWF which has a focus on freshwater. In addition to the project in Pakistan we are also protecting and saving 2,100kms of the Ganges and Tapajos river basins in India and Brazil.

We’re working with Oxford University social venture Nature Based Insetting (NBI) to apply the latest scientific research to set evidence-based targets for mitigating the impact of our supply chain on climate change, biodiversity and society.

The programme started with a report on qualitative impacts ahead of the United Nations Climate Change Conference COP26 in November 2021. We’re developing a plan to protect, restore and manage ecosystems in supply chains including palm oil, latex and fragrances.

From the framework developed with NBI, we’re able to measure the biodiversity impacts on the local ecosystems in key value chains. That means, as we develop new ways of working with suppliers and farmers, we can measure the positive impact we create. This might be through different farming methods, alternative crop management and fertilisers, or perhaps different crops as well. We’ll evaluate potential interventions in 2022 and take them forward with suppliers, alongside or as part of collective landscape approaches.

Our starting point in addressing sustainability is establishing what matters most to both internal and external stakeholders, from customers, consumers and communities, to investors, suppliers and employees. Our latest materiality assessment results reaffirm the ambitions and associated targets we set in 2021 – purpose-led brands, a healthier planet, and a fairer, more inclusive and diverse society – are relevant to all stakeholders and that our priorities match theirs. They tell us we’re prioritising the right issues: there’s a clear connection between our most material issues, our 2030 ambitions and our business strategy.

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In the US, KY Jelly and KY Liquid were reformulated to replace ingredients such as methyl parabens with safer alternatives. At the same time, we made packaging changes to reduce the amount of plastic packaging and improve overall recyclability.

Using our Sustainable Innovation Calculator, the changes made to KY Jelly and KY Liquid were more sustainable from a carbon, water, plastics and ingredients perspective. This means that both positively contribute to our 2030 goal of 50% net revenue from more sustainable products.