Lysol® Announces New Lavender & Cotton Blossom Scented Products
Lysol Teams Up with Roselyn Sanchez and Professional Dancers from the Dancing with the Stars: Live! Tour this Spring to Encourage You to “Lavanda and Dance” with New Refreshing Scent
PARSIPPANY, N.J., APRIL 8, 2025 – Spring cleaning just got a fresh new groove. Lysol®, a Reckitt brand, is expanding its Brand New Day Collection with Lysol Lavender & Cotton Blossom, a new refreshing lavender scent. Lysol’s Lavender & Cotton Blossom fragrance is available in a suite of Lysol products to disinfect or clean every room in the home, killing 99.9% of germs* while leaving behind a refreshing scent that you’ll love.
Lysol Lavender & Cotton Blossom captures the scents of a lavender field, blending notes of lavender, jasmine and violet with subtle hints of energizing apple and green pear. Rich, woody sandalwood and white musk, reminiscent of cozy cotton blossoms, round out the scent for a refreshing yet soothing finish. From Disinfectant Spray to Disinfecting Wipes, Toilet Bowl Cleaner, All-Purpose Cleaner and Multi-Surface Cleaner, the new scent will give your space a top-to-bottom refresh.
“The new Lysol Lavender & Cotton Blossom fragrance marks an exciting innovation for Lysol,” said Benoit Veryser, Vice President of U.S. Marketing for Lysol at Reckitt.
quote icon“As the newest addition to our Brand New Day portfolio, Lavender & Cotton Blossom scented products elevate the cleaning experience, delivering on Lysol’s promise to kill 99.9% of germs while leaving your home with a refreshing lavender scent.”
Benoit Veryser Vice President of U.S. Marketing for Lysol at Reckitt
As part of the scent launch, Lysol is teaming up with dance lover and Latin icon Roselyn Sanchez to encourage consumers to “Lavanda (meaning “Lavender” in Spanish) and Dance,” AKA: turn your weekend chores into the ultimate dance party. “As a lifelong performer, music and dance have always been powerful motivators, helping me to find joy in everyday tasks like cleaning,” says Sanchez. “The refreshing new Lysol Lavender & Cotton Blossom scent inspires me to view cleaning as less of a chore and more like a dance break, all while killing 99.9% of germs and leaving behind an incredible scent.”
Additionally, Lysol is joining forces with powerhouse professional dancers from the Dancing with the Stars: Live! Tour to enlist beloved dance pros to share their cleaning-inspired dance moves on social media and amplify the Lysol Lavender Sweepstakes where consumers will have the chance to win the new Lavender & Cotton Blossom scented products†. To enter, consumers can visit https://www.lysol.com/sweepstakes-lavender.
The suite of Lavender & Cotton Blossom scented products will be available at major U.S. retailers starting in April 2025. To learn more, visit www.Lysol.com and follow Lysol @lysolus on TikTok and @lysol on Instagram.
*When used as directed.
†.No Purchase Necessary. Open to legal residents of the fifty (50) United States and District of Columbia who are 18 years of age or older at time of entry and are the intended recipient of the email invitation. Begins at 12:00:00 AM (ET) 03/19/2025 and ends at 11:59:59 PM (ET) on 05/31/2025. Void where prohibited. Sponsor: Reckitt Benckiser LLC, 399 Interpace Parkway, Parsippany, NJ 07054-0224.