Cold and Flu Symptoms Don't Stand a Chance Against Mucinex® as the Brand Launches its "No Regrets" Campaign with Tinder®, Encouraging Consumers to Make Good Decisions at Night for a Better Morning
New campaign starring Mr. Mucus and TV host, producer and model Kamie Crawford spotlights that Mucinex Nightshift offers relief from nighttime cold and flu symptoms for a better morning.
PARSIPPANY, N.J., Oct. 21, 2024 – If there's one regret we can all live without, it's not taking nighttime cold and flu medicine when you're sick, especially when you have a busy day ahead of you. That's why Mucinex® – a Reckitt brand and the #1 physician-trusted cough and cold brand* – recently launched its "No Regrets" campaign to remind consumers that Mucinex Nightshift provides multi-symptom cold and flu relief to help you get to sleep and wake up ready to go. In other words, no regrets.
Mucinex Nightshift is the first OTC cold and flu nighttime product in the U.S. with triprolidine HCI. It is uniquely formulated to act fast and temporarily relieve common cold and flu symptoms such as body pain, headache, cough, runny nose, sneezing, sore throat, itchy nose or throat and reduces fever.
To spread the word and encourage consumers to make smarter nighttime decisions so they have a better morning – especially during cold and flu season – the odious Mucinex mascot Mr. Mucus is setting up shop on Tinder®, the world's most popular dating app**. Singles can expect to stumble across Mr. Mucus's ick-inducing "dating profile" which features cringy lines like "I'm the catch of the day… if you like catching cold and flu symptoms!" The ad campaign will run from October through December – which is also the beginning of "cuffing season" – the time of year when single people most often look for romantic partners.
"No one wants to wake up with regrets or start their day wishing they had done something different the night before," said Albert So, Marketing Director, Upper Respiratory at Reckitt. "This applies to how we treat our cold and flu symptoms, but also the choices we make in our everyday lives."
quote icon"The Mucinex 'No Regrets' Campaign is encouraging consumers to make better decisions at night, so they wake up with no regrets the next morning. When you're under the weather and have a busy day ahead, Mucinex Nightshift tackles your worst cold and flu symptoms at night so you can be on your A-game tomorrow morning."
Albert So Marketing Director, Upper Respiratory at Reckitt
Also on hand to keep the romance alive this cold and flu season is television host, producer, and model Kamie Crawford, who knows a thing or two about living life with no regrets. As the spokesperson for the Mucinex "No Regrets" campaign, the former model and beauty queen will be going on a blind date with none other than Mr. Mucus himself. How will he measure up to his profile? Will Kamie regret her decision by morning now that Mucinex Nightshift is relieving her symptoms? Or will it end in heartbreak for Mr. Mucus? Find out the answers to these burning questions by following along with @MrMucusOfficial and @KamieCrawford on Instagram and TikTok.
For more information on Mucinex Nightshift and other Mucinex products, visit here.
*IQVIA, ProVoice Survey, August 2023