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Thanks to A.I. technology, players can dream up inventive ways to punish Mr. Mucus… and surprise themselves by choosing particularly imaginative prompts

Parsippany, N.J., February 27, 2024When you’re sick with a cold or flu, you’re desperate to find something—anything—to crush those pesky symptoms and get on with your day.

That’s why Mucinex, a Reckitt brand and the #1 most trusted brand by physicians for cough and cold symptoms*, is announcing the launch of the Mucus Masher, a brand-new, first-of-its-kind online gaming experience that uses state-of-the-art A.I. technology to make all your mucus-crushing dreams come true. At the intersection of health and tech culture, the Mucus Masher leverages the latest image generation technologies and LLMs to bring a new level of interactive engagement to consumers.

Launching February 27th at MucusMasher.com, this addictive, snot-busting game lets consumers crush the iconic Mucinex mascot Mr. Mucus, the notorious humanoid blob and epitome of coughs, colds, and congestion. Known for getting smashed at the end of Mucinex commercials, players now have the opportunity to decide what object ultimately smooshes Mr. Mucus like the little booger he is. Try it with houses, whales, skyscrapers, planets, bulldozers, or whatever else comes to mind, don’t be afraid to get creative (but do keep it clean, yeah?)

"It’s still cold and flu season, and we know everyone is sick of coughing, sneezing, congestion, and more,” said Albert So, Marketing Director, Upper Respiratory Brands at Reckitt. “What better way to take out your frustration on cold and flu symptoms than to crush the guy who started them in the first place?"

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"We’re giving consumers the opportunity to get humorous revenge on this slimeball through a unique blend of A.I. technology and their own imagination and creativity."

Albert So Marketing Director, Upper Respiratory Brands at Reckitt

Mucinex has a sneaky stunt up its sleeve to drive awareness of “Mucus Masher,” so be sure to keep your eyes peeled. On Thursday, February 29th between 8am and 4pm, New Yorkers traipsing around 17th and Broadway (near Union Square) will witness the aftermath of a real life smash that involves a plummeting piano and flattened Mr. Mucus.

Developed in collaboration with creative agency McCann New York and digital production partners Active Theory and Addition, “Mucus Masher” will be available to play for free on February 27th at MucusMasher.com. The first-of-its-kind generative AI game uses the power of Getty Images AI to ensure that no two smashes are alike. Visit www.mucinex.com for more information. You can stop by Walmart, Target, your local pharmacy, or nearest food retailer to buy Mucinex.

*IQVIA, ProVoice Survey, July 2023