Finish® Teams Up with Flume to Launch the Finish Water Challenge
The challenge, launched in tandem with the Every Drop Counts Water Report, empowers consumers to take small, meaningful actions to conserve water
PARSIPPANY, N.J., AUGUST 22, 2024 – America’s freshwater ecosystems are under stress – and household water consumption is a key factor.* That’s why Finish®, a Reckitt brand and global player in the dishwasher detergent category, is continuing their mission to provide consumers with dishwashing products that help stop water wastage. Through their #SkipTheRinse campaign, Finish encourages consumers to skip the rinse, saving up to 20 gallons of water each time they run the dishwasher.
For this year’s campaign, Finish is teaming up with Flume Water, a leading provider of smart water monitoring solutions, to launch the Finish Water Challenge and encourage consumers to reduce their water usage at home. Consumers nationwide can join the 60-day Finish Water Challenge at FinishDishwashing.com/WaterChallenge and pledge their commitment to conserve water by skipping the rinse in their dishwashing routine. Upon sign-up, challenge participants can purchase a discounted Flume Water Monitor, receive a coupon for Finish Ultimate, and enter for the chance to win a suite of Whirlpool® kitchen appliances.**
To further raise awareness of the importance of water conservation within the U.S., Finish published the Every Drop Counts Water Report, in coordination with World Wildlife Fund (WWF), to detail the nation’s freshwater situation and bolster public awareness of the importance of water conservation.
quote icon“Small actions, when done at scale, can make a big difference for water conservation. New research predicts that nearly half of the freshwater basins in the U.S. may be unable to meet demand by 2071†”
Alexis Chatzialexiou Vice President of US Marketing for Finish at Reckitt
“At Finish, we aim to provide consumers with easy ways to conserve water at home. With Finish® Ultimate Dishwashing Detergent, consumers can do their part to conserve water by skipping the rinse to save up to 20 gallons of water with each full dishwasher load,” said Alexis Chatzialexiou, Vice President of US Marketing for Finish at Reckitt.
Finish’s collaboration with Flume helps support their brand mission to ease the environmental burden of dishwashing by skipping the rinse.
“Our partnership with Finish for the Finish Water Challenge aims to inspire communities to take actionable steps toward a sustainable water future,” said Eric Adler, Flume co-founder. “With Flume, the power of water consumption and conservation is in consumers’ hands, to protect their homes and improve their relationship with this precious resource.”
Finish and Flume, in collaboration with Whirlpool brand, are kicking off the Finish Water Challenge at Santa Monica Pier on Saturday, August 24th to reinforce the importance of water conservation.
*WWF Statement on the America the Beautiful Freshwater Challenge
**Products may vary. Please view the Finish sweepstakes terms and conditions here.
†Every Drop Counts, TSKB Economic Research, February 2024