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USA Pickleball Inks Multi-Year Partnership with Pain Reliever Biofreeze

The No. 1 clinician* recommended menthol topical pain relief brand will be the title sponsor of the 2023 USA Pickleball National Championships powered by Invited and the PPA Tour

Phoenix, AZ, June 29, 2023 – USA Pickleball, the National Governing Body for the sport of pickleball, today announced a multi-year partnership with Biofreeze, a Reckitt brand and leader in over-the-counter topical pain relief.

The agreement names Biofreeze title sponsor of the USA Pickleball National Championships, the must-attend event in pickleball and premier event of the fastest-growing sport in America. This year’s event will now be titled the 2023 Biofreeze USA Pickleball National Championships powered by Invited and the PPA Tour, taking place at Brookhaven Country Club from Nov. 5-12 in Farmers Branch, an inner-ring suburb of Dallas.

"By making this significant commitment to support USA Pickleball and our members, Biofreeze is further illustrating the continued mainstreaming of our sport and the importance of its market audience," said Chuck Menke, USA Pickleball Chief Marketing Officer. "We are proud to align with a category-leader for pain relief, and a brand that is highly respected in both the sports industry and the non-endemic consumer space. Most notably, this includes Biofreeze's two-year designation as the title partner for the USA Pickleball National Championships, the sport's largest and most prestigious event."

Known for its fast-acting, powerful menthol pain relief, Biofreeze has provided USA Pickleball members an instant discount savings offer. Biofreeze will also activate by sampling onsite and host recovery tents at additional events including the APP Newport Beach Open, the USA Pickleball Diamond Amateur Championships and various USA Pickleball Diamond Regional events. Further, Biofreeze will engage more than 75,000 USA Pickleball members year-round via sampling as well as branded content and customized promotions within USA Pickleball owned and operated digital and social platforms. 

“The mission of Biofreeze is to help users cool the pain so they can keep moving and perform at their best,” said Mark Pearson, Vice-President of Health Marketing at Reckitt.

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“We’ve watched as pickleball popularity has grown exponentially in recent years. Just like Biofreeze, people who try pickleball love it. This is why we are thrilled to partner with USA Pickleball and help thousands of players in 2023 and beyond.”

Mark Pearson Vice-President of Health Marketing at Reckitt

Participants at the 2023 Biofreeze USA Pickleball National Championships powered by Invited and the PPA Tour will be among the record-setting number of more than 4,000 amateur and professional players expected to compete. With Invited Clubs investing more than $5 million in upgrades at Brookhaven Country Club, the exceptional player and fan experience will include up to 100 dedicated courts in what is projected to be the world’s largest-ever pickleball tournament, featuring the biggest prize purse in event history.  


*Based on a survey of Clinicians in the U.S.: chiropractors, podiatrists, massage therapists, physical therapists, retail pharmacists, and athletic trainers, of OTC topical pain relief products (IPSOS Clinician Survey).