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Campaign challenges consumers to do more for their brains

PARSIPPANY, N.J., September 15, 2022 - Leading cognitive health supplement, Neuriva®, a Reckitt brand, is championing holistic, proactive brain health with the help of new ambassador, Alton Brown. Award-winning chef and resident food geek, Brown will pair his passion for nutrition and food with brain health to empower consumers to do more for their brains as part of a comprehensive health routine.

“I recently turned 60, and over the past couple of decades, I’ve been very focused on taking care of my health from the inside out—first, with my food, and now, taking action to support my brain health,” said Brown. “Neuriva fits perfectly into my regimen, which for me, is just simple life practices, like exercising, eating a balanced diet, and getting a good night’s sleep.”

Brown is the newest Neuriva ambassador to support the brand’s “Think Bigger” campaign, appearing nationally across broadcast, digital, and social media. Neuriva will encourage consumers to do more for their brains with activations on social media as well as through the Neuriva Brain Gym App, where you can train your brain and track progress made. The partnership supports the Neuriva product line including Neuriva Plus and new products Neuriva Sleep and Neuriva Brain + Energy.

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“As an award-winning chef who is renowned for his extensive experience with nutrition, a key pillar of brain health, as well as a keen passion for science, Alton Brown is the perfect match for Neuriva."

Isabel Serralha Marques Marketing Director, Vitamins, Minerals and Supplements at Reckitt

"Neuriva is a leading health supplement that is backed by science through clinically tested and plant-sourced ingredients in support of brain health," said Isabel Serralha Marques, Marketing Director, Vitamins, Minerals and  Supplements at Reckitt.

For more information on Neuriva, please visit Neuriva.com.