Offering High-Performance, Plant-Based Formulas That Clean Without Compromise
PARSIPPANY, NJ (August 26, 2020) RB announces the launch of Botanical Origin, a plant-based cleaning brand with products that are effective and affordable. The brand will be exclusively available on Amazon and will include a range of laundry essentials: Laundry Detergent and Fabric Softener.
RB is a global leader of consumer health and hygiene products and is dedicated to innovation with a growing portfolio of digitally native brands. Botanical Origin is the first RB brand to launch exclusively on Amazon in the U.S.
“We saw a growing market opportunity in the U.S. and felt there was a gap with plant-based products that meet performance standards and offer good consumer value,” says Marc Palomeque, General Manager eCommerce USA, RB. “Botanical Origin offers a wider customer base the opportunity to upgrade their laundry essentials. We will continue to bring more options to the household cleaning category that deliver a high level of performance without compromise next year.”
Botanical Origin Laundry Detergent (USDA Certified Biobased - 67% biobased ingredients) harnesses the power of plants to tackle the toughest stains, like spaghetti sauce, wine and coffee. The Botanical Origin Fabric Softener (USDA Certified Biobased - 71% biobased ingredients) freshens, softens and reduces static cling.
With the deep-cleaning power of plants, Botanical Origin formulas are sensitive, hypoallergenic and dermatologist-tested with:
- No dyes
- No brighteners
- No parabens
- No phosphate
- No artificial preservatives
- No chlorine
Botanical Origin is constantly working to improve sustainability within the brand. By 2022, Botanical Origin aims to reach 100% post-consumer recycled plastic use and by 2025 launch new, renewable packaging. As part of RB’s mission to be net zero carbon by 2040, Botanical Origin joins RB in Amazon’s Climate Pledge. RB is working towards zero carbon footprint — 10 years ahead of the Paris Agreement — by lessening the impact that household products have on the environment.
“Consumers deserve products that don’t just deliver high performance, but also give them an opportunity to help reduce their impact on the environment, all with an affordable price,” says David Croft, Global Director of Sustainability, RB. “The Botanical Origin range shows how we are embedding sustainability into our products for customers, while our commitment to combating climate change demonstrates how we contribute at a global level, to benefit everyone.”
Botanical Origin Laundry Detergent and Fabric Softener are available in two fresh scents inspired by nature and infused with essential oils: Fresh Jasmine & Wild Lavender and Orange Blossom & Citrus Leaves. The Laundry Detergent is available in 54 fl oz bottles (72 loads) for $13.68 MSRP and the Fabric Softener is available in 32.46 fl oz bottles (48 loads) for $7.20 MSRP on Amazon. Formulated for all water temperatures, including cold. Works with regular washers, high-efficiency (HE) washers and handwashing.
For more information, please visit botanicalorigin.com. Follow Botanical Origin on Instagram and Facebook @botanicalorigin | #elevateyourclean