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Lysol Introduces the "StinkCheck*" to Help You Share the Love, Not the Stink
CorporateBrandsHygiene
Lysol enlists nostalgic reality star for cheeky new campaign that shows how to handle some of life's stinkiest situations
PARSIPPANY, N.J., Oct. 14, 2025 – Whether it's your daughter's soccer practice gear, roommate's pet, or husband's gym grind – let's face it – the people you love the most have passions that can create a real stink. In fact, a recent survey conducted by Lysol found 58% of people reported having an argument or awkward conversation with their partner, roommate or family member over a reoccurring smell in the home.** That's why Lysol is introducing the StinkCheck* - a no drama way to handle the stinky conversations with loved ones and a reminder to keep their stink in 'check' with Lysol Air Sanitizer, which kills 99.9% of odor-causing bacteria in the air.
To help bring the StinkCheck* to life, Lysol is teaming up with reality TV icon, author, and mom Nicole "Snooki" Polizzi, who is known for her unapologetic, keep-it-real attitude. Taking inspiration from her real-life experiences, she is amplifying the StinkCheck* message in a candid and playful video shared on social media that you can watch HERE. The video features Snooki responding to DMs from followers who need advice on how to deal with their loved ones' stinky passions at home.
Lysol Teams Up with Influential Creators
Lysol is also partnering with influential voices including Zachariah Porter, Mayci Neeley, and Eli Rallo who have experienced stinky passions in their everyday lives to create funny, witty and relatable social-first content. The series of cheeky videos will spotlight how they are confronting their loved ones' smelliest passions in the home.
Consumers are invited to join the fun by DM'ing the StinkCheck* videos to roommates, friends or family as a reminder to tackle the stink* with Lysol Air Sanitizer, so the only thing left behind is the passion.
"Our survey found that 42% of people experience unpleasant smells that cause annoyance or tension in their homes and living scenarios at least once a week*," said Benoit Veryser, Vice President of US Marketing for Lysol at Reckitt.
"From my days of living with eight roommates to now being a mom of three, I am no stranger to dealing with stinky situations," said Snooki. "That's why I love the idea of giving someone a StinkCheck* – sometimes people just need a friendly hint that their passions stink, and Lysol Air Sanitizer helps to (literally) sanitize the air without the awkwardness!"
"With the launch of the Lysol StinkCheck*, we're giving the classic reality check a playful twist. This shareable content highlights how consumers can move beyond masking odors, thanks to Lysol Air Sanitizer's ability to kill 99.9% of odor-causing bacteria and viruses† in the air."
Benoit Veryser
Vice President of US Marketing for Lysol at Reckitt
For more information on Lysol Air Sanitizer or the StinkCheck*, visit Lysol.com or follow Lysol @lysolus on Tiktok and @lysol on Instagram.
* Eliminates odors by killing odor-causing bacteria in the air.
** Survey conducted by Lysol in September 2025
† Kills 99.9% of Staphylococcus aureus and Klebsiella pneumoniae in the air, in 4 minutes. Kills 99.9% of airborne viruses (Tested on MS2 surrogate for enveloped airborne viruses such as Influenza viruses, Coronaviruses, and Pneumoviruses) in the air, in 12 minutes.
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