Our partnership with WWF is making an impact for nature and people – and we’re just getting started
We’re excited to announce that we have extended our partnership with WWF until 2027. Through our renewed collaboration, we will have an even greater impact. Our ambition is to improve the lives of 200,000 people, replenish a billion litres of water and engage with palm smallholders to improve supply chain transparency.
With our conservation programmes in Brazil, India, Indonesia, South Africa and Pakistan, we’ll help to regenerate nature and have a positive impact on communities as well as accelerate progress towards our sustainability ambitions. We’ll fund a groundbreaking project in Indonesia where we source some of our palm oil to restore biodiversity and drive transparent and sustainable production.
Another area we are focusing is replenishing freshwater supplies around our manufacturing sites, particularly in water-stressed places where we aim to be water-positive by 2030. And we’ll inspire millions to reconnect with nature and take action for our planet.
Our partnership so far
Since Reckitt joined forces with WWF in 2021, we’ve achieved amazing things together. We’ve replenished over a billion litres of fresh water and helped protect and restore 2,000km of rivers in the Ganges and Amazon basins. Our efforts have positively impacted the lives of over 200,000 people who rely on these ecosystems for their livelihoods.
Through our Air Wick and Finish brand campaigns, we’ve restored 1.3 billion square feet of wildflower habitats worldwide and brought our message into millions of homes, encouraging our consumers to live more sustainably.
But there’s so much more to do. The natural world we depend on is in crisis: biodiversity loss, water scarcity and the intensifying impacts of climate change threaten our business and everybody’s future. Urgent action is needed, and the next few years are crucial. We’re determined to play our part – and with the visibility of our Powerbrands and the global reach of our value chains, we can be a powerful force for change.
Together, we’re a powerful force. It’s our world, our future – and we can all play our part in kickstarting the change we want to see.