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We’ve joined the Trinity Challenge

We're using data to help inform public health policy, ensuring that we are better prepared against future health emergencies.

25 May 20212 minute read

We’re working together with some of the world’s greatest minds to reduce the impact of another global pandemic

Throughout the pandemic, the first line of defense was usually actions such as wearing masks, washing hands more regularly and adopting new levels of surface cleanliness. We recognize these “Non-Pharmaceutical Interventions” (NPIs) for their critical role.

At Reckitt, we believe that making access to the highest quality hygiene, wellness and nourishment is a right, not a privilege. And, that’s why we’ve joined The Trinity Challenge.

This global coalition is made up of some of the world’s best minds and influential leaders from business, academia and the social sector, intent on making the world more resilient for future pandemics.

Our specific project evaluated how NPI actions can be optimized to break the chain of infection through lasting behaviour change that is influenced by knowledge and public communication. We analysed a unique combination of:

  • Clinical data – review of published scientific NPI research
  • Behavioural data – NPI social media listening and big data scraping
  • Observational data – consumer NPI behavior intelligence

Our aim is to use data to develop guidance that will help shape public health response and policy globally and ensure that we are better prepared against future health emergencies.

Unlocking the power of NPIs…

Clinical data

Through our partnership with Dr Evidence, we scoped over 7,000 scientific papers to gauge learnings about effectiveness of NPIs across markets during COVID-19 and previous pandemics and changes over time.

Behavioural data

With Brandwatch as our lead partner, we took to Twitter, reviewing real-time data from the social media platform to analyse more than 31 million conversations in three countries. #BehaviouralDataAtWork!

Observational data

Our analysis included over 91,000 observations of consumer behaviour across 13 countries, to illustrate the relationship between what people know, say and do when it comes to NPIs.


Through a proprietary flywheel illustration we call the Non-Pharmaceutical Intervention Impact Cycle (NPIIC), we demonstrated how knowledge leads to behaviour change, which creates lasting habits whose benefits can be reflected in effective communication aimed at imparting knowledge. Once the wheel spins, improvements in health outcomes will follow.

Based on our research, we made a series of proposals, including around further NPI research and health policy that would steer global responses toward preventing illness, in addition to treating it.

The next step: answers are on their way…

With an experienced team leading this ambitious project, we made significant strides in understanding how NPIs can be used to cost-effectively protect and prepare the world against future health emergencies.

This research has the power to inform global and national health policies and support our pursuit of a cleaner, healthier world.