Innovation is a key source of our competitive advantage. In a changing world, we strive to ensure that our product portfolio meets consumers’ evolving needs. Every choice we make about how we innovate strengthens our purpose.
We identify opportunities through consumer research, customer feedback, key market and scientific trends. We address those needs by developing creative, superior solutions, so we can provide consumers with better products, while innovating to improve resilience, flexibility and productivity.
Finish Powerball Ultimate Plus
A new, premium Finish detergent with a unique tab design, enhanced fragrance perception and outstanding cleaning, using patented Cycle Sync Technology, which we developed with Novozymes.