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Strategic imperatives

Our four strategic pillars, supported by our excellent 
portfolio of brands and scaled footprint, underpin our 
strategy to provide shareholder return and push
long-term value creation.

01Purpose and culture fit for the future

Our Purpose is clear and compelling. ​
​
 Our brands and products do good in the world and enable us to protect, heal and nurture in the pursuit of a cleaner, healthier world.

02Excellent brand portfolio for value creation

We operate in long-term growth categories. We believe our category creation, household penetration and premiumisation through our portfolio of market leading brands can fuel our growth for decades to come.

03Scaled global footprint

We've seen net revenue growth across across developed and emerging markets and enjoy significant scale benefits in major strategic growth markets, such as the US, China and India.

04Enhanced returns to shareholders 

Our enduring framework for sustained value creation. We’re are creating value for our shareholders through brand investment, sustained mid-single-digit revenue growth and our capital allocation framework.

Our value creation PRINCIPLES

Our portfolio choices are reinforced by three clear
principles of portfolio value creation that drive our
organic and inorganic capital allocation priorities.

01Long-term runway for growth

Our excellent portfolio of market leading brands operate in categories with a long-term runway for growth.

02Attractive earnings model

Our structured gross margins enable an earnings model which fuels both growth and enhanced, sustained total shareholder returns.

03Enduring competitive advantage

Our brands have a high level of consumer trust and affinity, providing an enduring competitive advantage.

Our sustainability ambitions

Our 2030 sustainability ambitions are an integral part of our strategy. Informed by the issues that matter most to our business and stakeholders, we focus on three pillars of activity:

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We’re committed to ensuring sustainability is at the forefront of our brands’ purpose and product innovation whilst maintaining superior efficacy.

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2022 strategic highlights

We showed resilience during 2023.

Our growth strategy allowed us to grow our revenue and gross margin while maximizing returns to shareholders. 

44%

of our core Category Market Units (CMUs) holding or gaining market share

+260bps1

Share of markets where we are recognised as top tier by retail partnersof markets

1Based on Advantage Group 2023 survey of retailers. 260bps increase in markets rated top tier, from 39.5% in 2022 to 42.1% in 2023. Share of markets excludes US 3.

-40bps2

Reckitt share of total distribution points

2Decline from 29.1% (Nov YTD 2022) to 28.7% (Nov YTD 2023), reflecting effects of US Nutrition rebasing. Hygiene and Health increased by 10bps over the same period. 
On a 2-year basis versus Nov YTD 2021, we increased total distribution points by 120bps

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People and culture

We have fostered a culture of success. Our people are driven, entrepreneurial, fast paced and action oriented. Together, guided by our growth strategy, we are creating a cleaner, healthier world.

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