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RB partners with Founders Factory as exclusive Hygiene and Home investor

RB and Founders Factory launch a joint venture to discover start-ups to transform well-being in the home and create a cleaner world for future generations

05 Aug 20192 minute read

RB and Founders Factory have today launched Founders Factory Hygiene and Home, a joint venture (JV) to discover and develop startups who will transform the lives of consumers and create a cleaner world through cutting edge technology and innovation.

RB joins the Founders Family as its eighth corporate partner and will invest in a number of fast-growth start-ups sourced through Founders Factory’s global network. The JV will give RB access to developing technologies, disruptive business models and entrepreneurial thinking to help them unlock exciting innovation to serve consumers.

Founders Factory is at the forefront of the European tech industry and is focused on launching and growing start-ups across a range of sectors. Co-founded by Brent Hoberman, Henry Lane Fox and George Northcott in 2015, Founders Factory has built and scaled over 100 start-ups in its London, Johannesburg and Paris hubs via its unique corporate-backed accelerator and studio model.

Start-ups selected for Founders Factory Hygiene and Home will have access to RB’s unique market insights into products designed to protect and enhance the lives of consumers. RB’s success lies in their unrivalled scale and ability to bring innovative solutions to market at speed.

Henry Lane Fox, Co-Founder and Executive Chairman, Founders Factory:

"We are very excited to partner with RB to help the most ambitious entrepreneurs build and scale new startups within the hygiene and home sector. Our 70 strong team of digital operators together with the experts at RB, will provide unparalleled opportunities for entrepreneurs exploring new technologies that create cleaner and safer home environments.

"After 100 investments over the past three years across several sectors, we have a proven model to provide rapid growth opportunities for startups and encourage any founder keen to take their business to the next level, to get in touch."

Rob De Groot, President, RB Hygiene Home, said:

“RB is passionate about creating a cleaner world and offering consumers superior solutions to enhance their lives. Innovation and entrepreneurship are in our DNA and we’re excited to work with disruptive start-ups and talented entrepreneurs who can bring disruptive thinking to our business and help us serve consumers in exciting new ways. We look forward to using our scale, sharing our expertise in homecare and hygiene and collaborating with this exceptional talent pool to bring the next generation of technology driven solutions to our consumers.”