Welcome to Reckitt

We are on a journey of transformation and sustainable growth, and to tell this story more confidently, dynamically and energetically, we are strengthening our brand.

Performance

23 Mar 20213 minute read

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Father and daughter playing with a cardboard box

Press release

We are on a journey of transformation to sustainable growth, and to tell this story more confidently, dynamically and energetically, we are strengthening our brand.

We have a rich heritage, making a difference to people’s everyday lives for more than 200 years. Our purpose defines why we exist:

To protect, heal and nurture in the relentless pursuit of a cleaner, healthier world.

We've helped people live cleaner, healthier lives. We're here to protect, heal, and nurture. Access to hygiene, wellness and nourishment is everyone's right, and our fight - everywhere, every day, in everything we do. We're making a positive difference to people's lives. Focused on the next stage of our transformation. Our name and brand are the symbols of how we are energetically, sustainably, relentlessly pursuing a cleaner world. This is Reckitt.

The brand is a visible symbol of our corporate purpose and the change that has been taking place across the business on our journey of transformation. The name reflects the existing widespread usage of Reckitt and is clearer, simpler and more memorable, while retaining positive associations with the company’s heritage.

Miguel Veiga-Pestana

HEAD OF CORPORATE AFFAIRS & CHIEF SUSTAINABILITY OFFICER

A bold, confident and energetic new brand

Our new brand reflects our dynamism, speed and agility as a business, and our positive impact on people and the environment.

Reckitt visual identity

Our Logo

The R at the heart of the symbol stands for our unity, strength and relentless pursuit, inspired by Reckitt’s purpose to protect, heal and nurture. It denotes Reckitt’s role in the world as a partner and a catalyst for positive transformation. The shell-like quality of the symbol evokes a sense of protection and a reference to the natural world.

Our typography

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Our new, bespoke typeface ‘Energy’ allows us to deliver key messages more clearly, confidently and with greater impact.

Father giving his laughing infant daughter a piggyback ride. Protect, heal, nurture in the relentless pursuit of a cleaner, healthier world

Our colour palette

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Our ‘Energy Pink’ is a distinctive and recognisable primary brand colour. Our secondary colours are inspired by our brands and aligned to our purpose of a cleaner, healthier world.

Blocks of Reckitt's new brand colours: energy pink and energy gradient; with secondary colours black, grey, light grey, white, sun orange, sand yellow, leaf green, ocean teal, sky blue, twilight blue and floral purple.

Our photography

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New photography connects us with our communities and the environment and demonstrates the tangible impact Reckitt has on people’s lives, the strength of our partnerships and understanding of a changing world.

Lock-up of three images: children jumping on a couch; a couple kissing behind heart-shaped balloons, aerial view of a coastline

From Dettol to Lysol, Nurofen to Durex and Finish to Vanish, we sell more than 20 million of our trusted products to people every day, yet there is less recognition of the company behind those brands. Our new Reckitt identity will better enable us to communicate our corporate purpose to the world, and to do so in a way that is powerful, consistent and impactful.

Jo Osborn

VP Internal Communications and Corporate Brand

Media kit

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